Here’s the fifth of our mini six-part series, where
Geeta Wilson, Founder and CEO, Consumer Society, continue on with the conversation with author Joe Pine, Cofounder, Strategic Horizons LLP about his, (and his partner’s James H. Gilmore) best-selling book The Experience Economy: Competing for Customer Time, Attention, and Money.
Module 1, Joe Pine laid down the groundwork for the thinking behind The Experience Economy.
In module 2 you learned about The Four Realms of Experience.
Module 3, they delved into the subtitle of the book “Competing for Customer Time, Attention, and Money”.
In module 4, The Original Sin, they explored the notion of consumerism in healthcare.
“Healthcare is the biggest transformation industry” … “The better the patient experience, the better the outcome”. Interested in hearing more, then check out module 5, The Best Life Profile with Geeta and Joe.
Also, don’t forget to read the Forbes articles Why Treating Patients As Consumers Can Improve The Healthcare Experience , and As Healthcare Goes Digital, Consumer Engagement And Experience Improve (with Geeta and Rich McCreary, VP Product Design, Consumer Society). Those two articles expand on the value of shifting the healthcare experience.
Thanks for connecting with us, continue to share your Customer Experience challenges, successes, and your healthcare insights!