We are a consumer experience driven technology company. Consumer Society advances the human experience through design, decisioning analytics, technology and modern service practices.

We are seasoned consumer experience professionals who, as practitioners, have delivered consumer designed products, services, and experiences in our respective industries.


It is not our first rodeo, we get experience design and delivery.

Challenging the norm

When we look at the future, we like to go bold, go places not yet chartered or even imagined. We bring a combination of design thinking, agile development and lean start-up methods to our work, and our approach allows organizations to accelerate their CX transformation with visible results and a clear return on investment.

We work from the consumer back and re-imagine existing and new businesses centered squarely on the consumer.

At heart, we are consumer activists with experience design expertise embedded into our technology, decisioning analytics and service practices

We position our clients to compete and differentiate on experience and garner passionate loyalty from their customers.


The combination of data science, artificial intelligence and human-centered design helps us to uncover the behaviors of customers and their motivations.

Our solutions are centered on interrogating the consumer experience and then architecting and building the solution.

An Upgrade for Any Dish

I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.

Our hustle squad is made up of solution architects, strategists, data scientists, designers, technologists, engineers, clinicians and ethnographic researchers

We design for people, not inanimate objects.

We begin and end with the human experience.


Geeta Wilson

Founder and CEO
Founder and CEO

Geeta has over 20+ years in the corporate and start-up world and over a decade as a health care industry leader. In her prior role as change agent and “entrepreneur-in-residence,” at Humana as Vice President, Consumer Experience – Enterprise Transformation, Geeta founded the “FastStart Lab” a leading accelerator that delivered enterprise solutions at scale from concept to execution.

As a devout experience maker, Geeta is on a mission to change how health care Is experienced, navigated and consumed in the U.S. 

Geeta along with her husband Clive and four sons are based in Dayton Ohio.

Richard McCreary

Vice President, Product Development

Serves as the Vice President, Product Development and Experience Transformation, is a consummate consumer experience professional, grounded with decisioning analytics, business intelligence and operations acumen. Previously served as resident entrepreneur for Humana’s industry recognized FastStart Lab as the head of Experience Strategy and Transformation working on industry leading product development and omni-channel service experiences. 

Rich was instrumental in securing and quantifying ROI of impact of $45M over 3 years at Humana. Rich has over 20+ years’ experience in highly regulated industries with deep understanding of financial impact and operations measurement. Rich holds a Bachelors in Business Administration from the University of Cincinnati.

Blake Cole

Head of Creative & Experience Design

Blake is Head of Creative Services & Experience Design, he previously lead Design and Creative Services at Tennessee Valley Authority and at global self-service giant NCR  where he helped craft digital strategy, innovation, messaging, creative direction, and development. Led multidisciplinary creative design teams across the US and global markets, roots firmly entrenched in experiential design, multimedia, branding, digital, major event strategy/execution, illustration and photography.  

Fueled by conceptual thinking & design, bringing ideas to life driven by creativity, business results & logic. Inspired by people and work that moves perceptions, he constantly challenges himself and briefs alike, his motto is simply: 'Create experiences that matters.’

Experience that counts

Work with Consumer Society

With a strong understanding and culture of experimenting with emerging technologies, operational execution and experience design, we help clients rigorously evaluate and understand the art of the possible, resulting in differentiated experiences.

Media Enquiries

We actively engage in dialogue at the intersection of design, healthcare, technology, entrepreneurism and business. Contact us with interview, articles and speaking requests.

Use your hustle muscle

Create STRONG experiences TOGETHER