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  • Blake Cole

The Original Sin

Here is the fourth of our mini six-part series, where Geeta Wilson, Founder and CEO, Consumer Society, continues the conversation with author Joe Pine, Cofounder, Strategic Horizons LLP about his, (and his partner’s James H. Gilmore) best-selling book The Experience Economy: Competing for Customer Time, Attention, and Money.


In module 1, Joe Pine laid down the groundwork for the thinking behind The Experience Economy.


In module 2 you learned about The Four Realms of Experience.


Module 3, they delved into the subtitle of the book “Competing for Customer Time, Attention, and Money”.

Now, in module 4, The Original Sin, they begin to explore the notion of consumerism in healthcare. You should also check out the Forbes article Why Treating Patients As Consumers Can Improve The Healthcare Experience (with Geeta) that explores this topic in depth.

What’s your thoughts on patients vs. consumers of healthcare?


Check them both out, enjoy them, and continue to share with us your Customer Experience challenges and successes!




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